We reduce complexity for brands in the shopper marketing space and enable them to reach qualified audiences on and offline.

Audience-first strategy

We help brands deliver relevant messages to high-intent Walmart.ca shoppers, and then broaden their reach through a scaled audience-extension strategy—all in an effort to intercept, inspire, and influence qualified consumers along their path to purchase.

Data-driven products

We leverage our highly valued first-party shopper data to re-engage Walmart.ca consumers offsite and drive them back to the point of sale. We also capture shopper behaviour, interests, and intent to target similar audiences across the Internet and extend audience reach.

Turnkey solutions and services

From developing comprehensive media plans, to producing high-impact creative assets, to analyzing and optimizing campaign performance: Walmart Media Group offers advertisers end-to-end support in building meaningful programs designed to drive results for their business.
Advertising solutions